Groundbreaking Restaurant Review Portal Ubi Ubi’s Sleek Interface on Display at www.ubiubi.mobi

PRLog (Press Release) – Jul 10, 2009 – The only upscale dining culture destination designed exclusively for smartphones, Ubi Ubi™ (http://www.ubiubiu.mobi), is now sleeker, smarter, and faster following a major redesign to make it even more updated, connected, and respected. In response to customer feedback, the all-new Ubi Ubi delivers more powerful search features, easier-to-navigate menus, uniquely intelligent restaurant suggestions, and more. The simultaneous upgrades of the company’s desktop website and Twitter feed make it an even more powerful force in the restaurant-reviewing community.
Already the leading mobile Web platform for global tastemakers, Ubi Ubi is the sole mobile Internet carrier of the venerated Michelin restaurant guides and the witty Hg2: A Hedonist’s guide to… series. Now, in its quest to become every sophisticated diner’s link to sublime taste, Ubi Ubi has pushed the limits of advanced, intuitive mobile interfaces. The updated product is customized for the three main types of mobile restaurant seekers — typers, clickers, and scrollers — enabling all three types to find accurate dining information faster than ever before. And anyone can try it for free by using a smartphone to access the company’s lifestyle portal, http://www.ubiubi.mobi.
According to parent company UBI UBI’s president, Mario Giacalone, the product’s elegant and functional redesign “will save our users time and money by helping them pick the right restaurant to fit the right occasion at the right price point, every time.” The product now has proximity and location-based searching, as well as the exclusive UbiMeter™, a unique meta-ratings algorithm that considers and combines the reviews of its trusted sources to provide a one-glance gauge of the reviewers’ consensus.
The company’s new desktop website, rolled out just weeks after the redesigned smartphone product, is another success. Accessed by pointing your desktop browser to http://www.ubiubi.mobi, the site automatically detects whether it’s being viewed through a PC/laptop or a smartphone, then changes accordingly. The attractive site’s up-to-the-minute technology includes:
- A discreet widget that lets you log in and use the product on a mock-up digital iPhone, BlackBerry, or HTC Touch

- Regular suggestions from the staff editors based on the three key motivations for dining out: discovering a new experience, indulging in decadence, or making a strong impression

- A frequently updated blog filled with musings, insights, and trends from the world of dining

- The ability to register or upgrade your Ubi Ubi subscription directly through the website

- An active Twitter feed that can be followed on the desktop site or from any smartphone or mobile phone.
The united fronts of both a new desktop and a new mobile site truly make the product the vanguard in its field. UBI UBI will continue introducing more innovative features every month, as well as adding a slew of witty guides to new cities soon.

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UBI UBI — from the Latin phrase “from where to where” — is a new mobile media space designed to connect today’s digitally engaged, global tastemakers with authoritative restaurant reviews, ratings, and recommendations via smartphones. It is compatible with the entire “iPhone 2.0” market, including the iPhone, iPhone 3G, BlackBerry (Storm, Bold, Curve, and Pearl), T-Mobile G1, Palm Centro, Nokia E61i, Nokia N95, and Samsung Instinct. The mobile destination is subscription-based, and can be purchased month-to-month or year-to-year.
UBI UBI’s core development team includes professionals with significant global experience in the digital media and telecom industries. Starting in the third quarter of 2009, UBI UBI will be extending its service to include London, Paris, Rome, Stockholm, Vienna, Budapest, Brussels, Barcelona, Madrid, Hamburg, Berlin, Munich, Oslo, Copenhagen, Prague, and Warsaw among other cities.