If you’re like most Americans, the answer the first is, “It’s been a while,” while a frequent reply to the second is a resounding, “Less than I used to.”
We all know how bad the economy is. People are cutting back on “luxury items” left and right, and trading a restaurant meal for the home-cooked variety is one of the simplest and most effective ways to trim the family budget. Countless polls put the question at the top of this page to thousands of Americans, more and more of whom choose to spend what little disposable income they have dining out.
With limited dollars and seemingly unlimited dining options, restaurant owners have to work harder—and smarter—to carve out their piece of a shrinking pie. The trick now is not just getting customers to walk into their establishment instead of the one across the street. It’s getting customers to bypass the fridge and leave their house in the first place.
Therefore, restaurant marketing has taken on an unprecedented level of importance. An eye-catching sign and a great review in the local paper can only carry you so far. Targeted, effective marketing, both to new and repeat customers, is the only way to break through the economic barriers and ensure a healthy bottom line.
Reaching Customers in a Digital Age
Dave Lipson, creator of ReservationBooks.com, a tool that allows owners and managers to track and organize all its restaurant’s day-to-day operations, is back with a another state-of-the-art program aimed at giving savvy restaurateurs a leg up on the competition.
RestaurantNewsletterBuilder.com gives users access to a complete email newsletter marketing system designed to increase business by attracting new customers and maintaining existing ones. Easy-to-manage email lists, measurable data, and unparalleled support—it’s a full-service email marketing solution with a wide range of features.
“We’ve been working with restaurants for over 12 years, and we kept seeing the same problems pop up,” Lipson says. “There just wasn’t a simple, affordable tool that allowed owners to reach and cultivate new and loyal customers. We wanted to address these issues and create a templated, trackable marketing system that doesn’t cost users an arm and a leg. Unlike other companies who bill based on list size, we provide our service for flat fee regardless of size or frequency of use.”
While Lipson knows marketing is vital to the success of any restaurant, he understands that most restaurant owners don’t have the time, inclination, or background to create and maintain an effective email marketing program or top-flight newsletter. Now, his system takes care of the marketing so they can focus on what they do best – running a restaurant.
Professional Marketing, Measurable Results
The jewel of RestaurantNewsletterBuilder.com is right there in the name. The site features dozens of professionally pre-designed newsletter templates. All members have to do is plug in the links and images they want (coupons, a menu, directions, a recipe, specials, etc.), import an email list, and they’re off and running.
More importantly, RestaurantNewsletterBuilder.com provides fully measurable results. In seconds, users are able to see how many newsletters were delivered, who opened the emails, and who clicked on the links within. In addition, managers can get detailed campaign reports and real-time data. They can even see if customers have forwarded the newsletter to friends, family members, or coworkers.
“The system not only reaches a targeted customer base, it gives members the flexibility to develop those potential customers in personal, creative ways,” Lipson says. “For instance, you can send a personal email to anyone who received a forwarded newsletter inviting them to check out your new menu. Or, you can simply say hello and include a coupon for their first visit.”
“Little actions like these pay big dividends down the road,” he continues. “A personal touch can turn a potential customer into a paying one, or an occasional customer into a loyal, frequent patron.”
In this day and age, newsletter marketing is a critical component to the success of any restaurant. Despite the gloomy poll numbers and discouraging statistics, there are millions of people out there who still dine out on a regular basis. You just need a way reach them.
For more information on restaurant newsletter marketing or for a free trial of this unique system, visit RestaurantNewsletterBuilder.com.
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RestaurantNewsletterBuilder.com gives users access to a complete email newsletter marketing system designed to increase business by attracting new customers and maintaining existing ones. Easy-to-manage email lists, measurable data, and unparalleled support—it’s a full-service email marketing solution with a wide range of features.
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